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Returning to the Beginning, For a New Start
My Brand Journey


Each week, I've considered what valuable information to share with my subscribers while preparing this newsletter. This process has given me endless challenges and joy. It's already been about 4 months since I started writing this newsletter. Over the past four months, my life has undergone significant changes, and this newsletter has grown alongside me throughout this journey.
The True Beginning
In the summer of 2024, I was just an ordinary mom living a regular life with my children.
One day, a question suddenly arose from deep within my heart “is this life I'm living now truly the life I want?” Sometimes when we settle for the familiar or live up to others' expectations, don't we risk losing ourselves? After days of contemplation and reflection, I wanted to find myself and my life without further delay. It wasn't an easy decision and required a lot of courage. From that moment, a new chapter in my life began.
The Turning Point in Seattle
The decision was difficult, but the journey afterward was surprisingly smooth. Attending the 2024 Amazon Accelerate in Seattle with members of the Korean seller community marked a new beginning.
For years, I had lost touch with who I really was and the thoughts that truly mattered to me. The time in Seattle was a precious opportunity to have completely my own time for the first time since having my first child. There, feeling as if I had returned to my twenties, I immersed myself in new learning opportunities, made new friends, and could focus entirely on myself.
Through conversations with community members, I discovered thoughts within me that I hadn't realized, and saw the possibility of those thoughts developing into viable ideas. Sharing dreams and visions with these special connections, the fragmented thoughts in my head began to take shape, and the passion that had been dormant for a long time slowly reawakened.
As if everything had been prepared, new possibilities began to unfold. On the plane returning home, I reflected on my experiences in Seattle, filled with anticipation and excitement for the journey ahead.
The Birth of Brand Vision
The love for my family sparked the initial inspiration for my brand. Thanks to the encouragement from my community leader, who helped me shape and develop this concept, I was inspired to start this newsletter as well. It was a significant turning point in my life. Through this letter today, I wanted to remember how I got here—the starting point.
New Changes and Brand Identity
Now I feel the need for change once again. While I've learned a lot sharing information about diabetes, I now need time to establish my brand identity from a broader perspective. While diabetes affects countless lives, today's world is already saturated with information. Going forward, I want to move beyond simply sharing facts—I'm returning with a clear brand identity that offers something more meaningful and distinct.
Plans in Korea and Communication with Readers
To prepare for this next chapter, I'll be returning to Korea for a brief period of reflection and planning. This means the newsletter will be taking a short break until July. Rather than continuing with regular updates, I'm focusing my energy on developing a distinctive brand identity and curating truly meaningful content that goes beyond routine information sharing.
During this break, I'll still share occasional updates—including news about my mother, who remains at the heart of my brand inspiration. While these won't follow a regular schedule, please keep an eye on your email for these meaningful connections.
Past Journey and Future Vision
Over the past 4 months, we've journeyed through various aspects of diabetes together. From exploring the underlying biology to examining gut microbiota connections, dietary approaches, and exercise benefits, we've covered significant ground. These discussions weren't merely educational—they offered a framework for taking control of our wellbeing.
I trust you've acquired a foundational understanding of diabetes' effects and pathways to maintaining wellness proactively.
Looking ahead, my goal is to create something that delivers tangible benefits rooted in these health discoveries. Upon my return, I'll introduce fresh content that captures the fundamental principles and philosophy of this emerging brand.
Final Thoughts
I sincerely express my gratitude to everyone who has read my newsletter and shown interest. Your support and encouragement have been the driving force that has allowed me to continue this journey.
If you have any questions or opinions, please feel free to contact me at [email protected]. Please check your email for occasional updates, and don't hesitate to reach out if you'd like to connect.
I sincerely wish for everyone's health and happiness.
With love,
Autumn
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